How to Secure Your Web3 Identity: Wallets, Sign-Ins and Avatars

How to Secure Your Web3 Identity: Wallets, Sign-Ins & Avatars

Your Web3 identity isn’t just a wallet address, it’s a portable persona spanning wallets, smart accounts, ENS names, DIDs, social graphs, and verifiable credentials. This guide shows you how to harden the core (keys & accounts), sign in safely (SIWE, WalletConnect, passkeys, 4337 smart accounts), and represent yourself on-chain (ENS profiles & avatars) without leaking private data.

Beginner → Advanced Security • Identity • UX • ~30 min read • Updated: 11/10/2025
TL;DR. Secure Web3 identity starts with keys (EOA or smart account) and expands to names (ENS), credentials (DIDs/VCs), and sign-in flows (SIWE, WalletConnect, passkeys bridged to 4337). Use a hot/warm/cold account model, prefer smart accounts (EIP-4337) with recovery, never blind-sign, and pin your ENS avatar + profile to IPFS/Arweave. Keep PII off-chain, use zero-knowledge attestations where possible, and adopt a privacy posture (separate funding paths, minimize cross-linking).

1) What “Web3 identity” really means (2025)

Identity in Web3 is composable. Instead of one centralized username/password per app, you carry a cryptographic persona between apps: a wallet account (EOA or smart account), an optional name (ENS like you.eth), optional decentralized identifiers (DIDs), and a bag of verifiable credentials (VCs) that selectively prove things about you (age, accreditation, proof-of-personhood) without disclosing raw PII.

Portable Web3 Identity (concept) Account (EOA or Smart Account) ENS Name & Records DIDs & VCs Avatars/Profiles (IPFS/Arweave) Auth flows: SIWE / WalletConnect / Passkeys Policies: session keys, spending limits, guardians Privacy: ZK attestations, minimal disclosure
Identity layers are modular: you can swap accounts, rotate keys, and evolve your profile without losing the public footprint.

The security goal is continuity without compromise: rotate keys or rebuild devices without losing your public reputation, access rights, or ownership proofs. The UX goal is fewer signatures & clearer prompts: users shouldn’t read hex; they should review meaningful, human-readable messages.

2) Accounts: EOAs vs Smart Accounts (EIP-4337), and why it matters

Two account types dominate Ethereum-style ecosystems:

  • EOA (Externally Owned Account): a single private key controls an address. It signs transactions directly. Examples: MetaMask, Rabby, native wallets.
  • Smart Account (Account Abstraction): your wallet is a smart contract with programmable rules—spending limits, session keys, recovery guardians, and gas sponsorship. Popularized by EIP-4337.
Aspect EOA Smart Account (4337)
Control Single key Contract policies (guardians, limits, session keys)
Gas Pay in native token Paymaster can sponsor or accept ERC-20
Recovery Seed phrase only Social recovery, time locks, multi-factor flows
Signing Key signs directly (EIP-712 for typed data) Contract verifies via EIP-1271 (isValidSignature)
Best for Simple, low-value, legacy flows Mainstream UX, teams, high-value policies

In 2025, if you’re serious about security and usability, run a hybrid model: keep an EOA for legacy apps, but make your primary identity a smart account with recovery and session keys, using a reputable 4337 wallet. Developers should add EIP-6492 (signature validation for pre-deploy accounts) to support sign-ups before the account contract is deployed.

3) Sign-in methods: SIWE, WalletConnect, Passkeys, and EIP-1271

Three reliable patterns dominate Web3 authentication today:

  1. SIWE (Sign-In With Ethereum, EIP-4361): the user signs a human-readable message that includes domain, statement, address, nonce, and expiry. Server verifies signature and issues a session.
  2. WalletConnect: a transport layer/standard that connects dapps to many wallets across devices (scan a QR). Use it to deliver SIWE prompts or 712 transactions reliably. Docs
  3. Passkeys (WebAuthn) bridged into smart accounts: users authenticate on devices with biometrics; the wallet/bundler translates this into 4337 UserOperations. This removes the “need ETH for gas” blocker at onboarding.

For smart accounts, sign-in uses EIP-1271 rather than ecrecover. Your server should support both: “EOA verify” or “1271 contract verify.” And to avoid replay on different chains, include a chainId or CAIP-10 account identifier in your SIWE domain string (see CAIP standards).

[Dapp] → (Create SIWE message w/ nonce, domain, chainId)
     → [Wallet signs]
     → [Server verifies: EOA (ecrecover) or 1271 (isValidSignature)]
     → [Issue HTTP-only session cookie; bind to nonce+origin; set short TTL]
     → [Refresh token via re-auth policy when needed]
    
Do: use human-readable EIP-712 prompts; verify nonce server-side; bind session to domain; rotate nonces per login; set short expiries. Don’t: store raw signatures; accept unsigned “logins”; or allow replay across origins/chains.

4) ENS names, profiles & avatars: do it once, do it right

Ethereum Name Service (ENS) turns hex addresses into human-readable names and profile records. A well-configured ENS profile lets apps display your name, preferred address, avatar, website, and text records while you keep keys private.

Key records to maintain

  • ETH / coin addresses: map you.eth to your smart account. Keep reverse records so your name appears when you sign.
  • Text records: email, url, com.twitter, org.telegram, avatar, etc.
  • Avatar: either a direct ipfs:// content hash or a link to an ERC-721 token image (many apps resolve token URIs).
  • Contenthash: point to a small profile page on IPFS/Arweave; avoid heavy assets; keep a signed “proof of control” note inside.
Security tip: Don’t upload PII to public storage. For avatars, prefer IPFS/Arweave with a hashed filename. If you rotate brands often, use a gateway-independent content hash and pin from multiple providers.
ENS Resolution you.eth → Resolver → addr (smart account) + avatar + text records Reverse record (addr → you.eth) makes apps display your name Avatar: ipfs://... or ERC-721 image → cached by apps

5) DIDs & Verifiable Credentials (VCs): selective disclosure

The W3C DID (Decentralized Identifier) and VC (Verifiable Credentials) standards let issuers give you cryptographic attestations, age-over-18, accredited investor, KYC-passe which you can present to apps without exposing underlying PII. Wallets can store or fetch these credentials and produce ZK proofs that the statement holds.

  • Pattern: Issuer → (VC) → You; You → (proof or VC presentation) → Verifier.
  • Storage: client-side wallet vaults, encrypted storage, or DID hubs (e.g., Ceramic/IDX) depending on risk appetite.
  • Revocation: use status lists or issuer endpoints so credentials can expire/revoke without re-issuing to everyone.
Minimal disclosure rule: Prove properties (over-18, residency, uniqueness) not identity. If an app doesn’t need your legal name, don’t provide it.

6) Privacy strategies: linking risk, separation, and ZK

On public ledgers, your actions are transparent. Most privacy loss comes from linking multiple accounts/behaviors through on-chain flows or off-chain breadcrumbs (emails, social handles). A practical model is compartmentalization:

  • Separate accounts by role: public persona (with ENS), private spending, and long-term vaults. Avoid funding cross-flows that trivially link them.
  • Use privacy-preserving proofs: ZK-attested KYC or uniqueness (proof-of-human). Prefer dapps that accept attestations instead of raw PII uploads.
  • Off-chain care: new email for crypto accounts, avoid reusing handles, and minimize third-party trackers on your profile sites.

Note: Follow your jurisdiction’s laws. Privacy does not mean evading compliance. Seek apps that implement KYC/AML with minimal disclosure using VCs.

7) Threat model & phishing defenses

Most identity compromises stem from phishing, malicious approvals, or blind-signing typed data you don’t understand. Harden your daily habits:

  • Never enter seed phrases online. Only in official wallet apps for restore. Support won’t ask for it.
  • Use hardware signing for high-value actions; confirm recipient & amount on device.
  • Prefer wallets that simulate transactions and decode calldata into human-readable actions.
  • Review approvals monthly: revoke stale ERC-20/721/1155 allowances with tools such as Revoke.cash.
  • Session keys: for games or frequent dapps, grant limited, expiring permissions instead of unlimited allowances.
  • Domain hygiene: bookmark official sites; be wary of sponsored search results or DM “support.”
[Phishing Link] → Fake dapp → "Sign to continue" (EIP-712)
If you can't explain the fields, don't sign. Use wallets that simulate.
Prefer small, time-boxed session keys; avoid unlimited approvals.
    

8) Operational playbooks (solo, team, brand)

A) Solo user (creator, trader, or builder)

  • Accounts: hot (daily), warm (smart account with limits), cold (vault) + social recovery.
  • ENS: name → smart account; set reverse record; avatar on IPFS; basic text records.
  • Sign-in: use SIWE with a privacy-safe email for account recovery notifications; enable 2FA on exchanges.
  • Credentials: store VCs (age/residency/accreditation) for gated dapps; prefer ZK presentations.
  • Backups: metal backups for recovery phrases/passphrases; periodic test restore on an offline device.

B) Team or DAO

  • Treasury: multisig or smart-account module (threshold approvals) with labeled signers and spending limits.
  • Roles: separate ops vs treasury wallets; require two-step for upgrades/bridge transfers.
  • Identity: team ENS subdomains (e.g., alice.team.eth) mapped to smart accounts; org DID for issuing employment/role credentials.
  • Runbooks: rotation process for departing staff; incident response; quarterly allowance reviews.

C) Brand or protocol

  • Public identity: short, memorable ENS; verified social links in text records; contenthash → minimal landing page.
  • Support channels: never DM first; publish signed statements on website and ENS contenthash for incident comms.
  • Compliance: adopt VC-based KYC for restricted features; publish a data-minimization policy.

9) Developer section: secure SIWE backends & smart-account verification

A robust Web3 login has four pillars: (1) correct message, (2) server-side nonce verification, (3) signature verification for both EOAs and 1271 smart accounts, and (4) short-lived, HTTP-only session cookies.

Example SIWE message (EIP-4361)
example.com wants you to sign in with your Ethereum account:
0xAbC...123

By signing this message, you agree to the Terms at https://example.com/tos.
URI: https://example.com/login
Version: 1
Chain ID: 1
Nonce: b7f2c1d0-4aab-4e91-b3c1-0a...
Issued At: 2025-11-10T12:34:56Z
Expiration Time: 2025-11-10T13:04:56Z
Resources:
- https://example.com/privacy
      
Server-side verification (Node/TypeScript sketch)
import { SiweMessage } from 'siwe';
import { ethers } from 'ethers';

// 1) Parse & validate SIWE message text
export async function verifySiwe({ message, signature }: { message: string; signature: string }) {
  const siwe = new SiweMessage(message);
  const fields = await siwe.validate(signature);

  // 2) Check server-stored nonce (CSRF protection)
  const validNonce = await redis.get(`siwe:nonce:${fields.address}`);
  if (!validNonce || validNonce !== fields.nonce) throw new Error('Invalid nonce');

  // 3) Enforce domain/origin and expiry
  if (fields.domain !== 'example.com') throw new Error('Invalid domain');
  if (new Date(fields.expirationTime) < new Date()) throw new Error('Expired');

  // 4) Verify EOA or 1271
  const isEOA = await isEoaSignature(fields.address, message, signature);
  if (!isEOA) {
    const ok1271 = await isValid1271(fields.address, message, signature); // call isValidSignature
    if (!ok1271) throw new Error('Signature invalid (EOA/1271)');
  }

  // 5) Rotate nonce and issue short-lived session (HTTP-only cookie)
  await redis.del(`siwe:nonce:${fields.address}`);
  return { address: ethers.getAddress(fields.address), chainId: fields.chainId };
}

async function isEoaSignature(addr: string, message: string, sig: string) {
  try {
    const recovered = ethers.verifyMessage(message, sig);
    return ethers.getAddress(recovered) === ethers.getAddress(addr);
  } catch { return false; }
}

async function isValid1271(contractAddr: string, message: string, sig: string) {
  const iface = new ethers.Interface(['function isValidSignature(bytes32,bytes) view returns (bytes4)']);
  const hash = ethers.hashMessage(message);
  const data = iface.encodeFunctionData('isValidSignature', [hash, sig]);
  const res = await provider.call({ to: contractAddr, data });
  return res.slice(0,10).toLowerCase() === '0x1626ba7e'; // MAGICVALUE per EIP-1271
}
      

For pre-deployed smart accounts (user hasn’t paid to deploy the contract yet), support EIP-6492 so sign-ups work smoothly. And when you display “Sign” prompts, always use EIP-712 with clear domain separators and field descriptions.

10) Quick checklists & decision trees

Identity hardening checklist

  • Adopt a smart account (4337) with guardians + spending limits.
  • Move ENS name to your smart account; set reverse record; avatar → IPFS or token image.
  • Split hot/warm/cold accounts; label addresses in explorers/wallet.
  • Enable transaction simulation and typed prompts; refuse blind signs.
  • Store VCs in a wallet vault; prefer ZK presentations; test revocation.
  • Monthly: revoke stale allowances; rotate nonces/secrets; test recovery.

Should I use a single “everything” address?

Goal = simplicity only → OK for low-value users learning.
Goal = security/privacy/reputation → NO. Separate roles:
  [Public persona/ENS]   [Spending/dapp]   [Cold vault]
    

11) FAQ

Is account abstraction custodial?
No. Under EIP-4337, your smart account enforces policies on-chain. Paymasters/bundlers can help with gas, but they cannot seize your assets. Your guardians and limits are encoded as contract logic.
Can I keep my EOA and still get AA benefits?
Yes. Many wallets let your EOA “own” a smart account. You’ll sign user operations that the smart account validates per policy. Over time, migrate dapp activity to the smart account.
What’s the safest way to set an ENS avatar?
Store on IPFS/Arweave; link by content hash or by referencing an ERC-721 token’s image. Avoid centralized URLs that can break or be swapped. Never embed PII in image metadata.
How do I sign in on mobile & desktop consistently?
Use WalletConnect for cross-device flows. For web logins, SIWE with 1271 support makes it uniform across EOAs/smart accounts; passkeys can be bridged via the wallet to reduce friction.
Do I need DIDs/VCs?
If you access gated features (age, residency, accreditation) or enterprise workflows, VCs let you prove compliance without leaking identity. For casual use, they’re optional but increasingly useful.

12) Official docs & further reading

Recap

  • Anchor identity in a smart account with recovery & limits; keep an EOA for legacy compatibility.
  • Use SIWE with nonce + origin checks; support EIP-1271 and EIP-6492 for modern wallets.
  • Harden your ENS profile (reverse record, avatar on IPFS/Arweave) and avoid leaking PII.
  • Adopt DIDs/VCs for compliance without data dumps; prefer ZK-attested proofs.
  • Practice compartmentalization and monthly allowance reviews; never blind-sign.